Managing Employee Behavior & SBA Resources

In this joint webinar, the U.S. Small Business Administration (SBA) will provide an overview of small business resources, while SCORE will discuss the difference between Performance and Conduct issues. SCORE will also discuss steps they can take to resolve issues at the earliest possible time and how to develop strong documentation […]

Free

Get Your Local Business on Google Search and Maps

If you want your business to appear in Google search or on Google maps, you need to have a Google Business Profile. Having a profile and keeping it up to date makes you 70% more likely to attract location customers and 50% more likely to lead to a purchase. In […]

Free

ACADEMIA EMPRESARIAL VIRTUAL 2023: Fundamentos de mercadotecnia y cómo identificar su cliente

En esta sesión aprenderá que es el mercadeo, el estudio, análisis e implementación para poder identificar el cliente perfecto. Próximos seminarios web:21 de febrero | Cómo establecer un presupuesto personal, de inicio, y de operación28 de febrero | Cómo proteger y minimizar los riesgos de su negocio7 de marzo | Conceptos de mercado […]

Free

Digital marketing Hour: Creating a Facebook Group (Sierra, CA)

Why should you consider creating a Facebook GROUP for your business if you already have a Business Page? Realistically, you need both. Your Page serves as a touchpoint for users at all stages of the digital sales funnel while your GROUP is a hub where valuable conversations flourish between brands and […]

Free

Planning For Success

Instructor: Margaret Jackson, radio talent and local celebrity Businesses with a plan are 6 times MORE successful than a business without a plan. But there are multiple types of plans so how do you know which type best meets your needs and how do you go about creating one? In […]

Free

Deep Dive on Funding from the California Energy Commission

An overview of CalSEED, EPIC, and other funding programs from the CEC, and what it means for energy and climate researchers & entrepreneurs. Join us for a fireside chat between OpenGrants CEO Sedale Turbovsky, and California Energy Commission's (CEC) Deputy Director of Energy Research and Development Erik Stokes. We'll dive […]

Free

FoodINCubator Program (Sacramento Valley)

Are you looking to start your own food business? Maybe it’s Artisan Food, a Home-based Cottage Food Operation, or a Catering business. Perhaps you want to learn skills to develop a Food Truck or Restaurant menu. This four-week incubator is for you! Gain the tools to perfect your product, define distribution […]

Branding and Competition

Instructor: Margaret Jackson, local celebrity and radio talk show  host  We will help you conduct a competitive analysis, develop go-to-market strategies and tactics, and optimize sales prospecting and growth hacking. We will also discuss the principles of effective branding and provide opportunities to review draft pitch decks.

Free

Workshop: Define Your Customer and Market

Join Ben Finkelor, executive director of the UC Davis Energy and Efficiency Institute, to learn how to identify your market segment and customers and evaluate whether (and how much) they value your product, service or business solution. You’ll develop questions to ask a potential customer to better understand their needs—and […]

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