Marketing Your Business

For people who want to obtain trial by customers and growth for their business, whether it is a product, service or both. It explains various marketing strategies and contains many practical marketing tips. It will help you define your mission, analyze your situation, conduct research, identify your target market, and […]

Customer Segments, Customer Problems, Culture and the Founding Team

Part of the Carlson Center Virtual Entrepreneurship Toolkit Series. Learn how to ensure your proposed solution maps to a customer's problem/need. This is known as the Problem-Solution Fit. The bigger the problem, the bigger the market opportunity. Explore how the leading strategic innovation methods, such as Lean/ Business Model Canvas, […]

Unique Value Proposition, Solution, Existing Alternatives, Early Adopters, Jobs-to-be-Done, and Assumptions

Part of the Carlson Center Virtual Entrepreneurship Virtual Toolkit Series Document your offering, its key features that solve the customers’ problems/needs, and determine what unique competitive advantage you might have.Learn Design thinking concepts such as brainstorming and practice creating prototypes of a new product/service.Identify your early adopters Register HERE.

Go-to-Market Strategies, Ideation, Traction, and Experiments

Part of the Carlson Center Virtual Entrepreneurship Toolkit Series, Understand how to get your offering to the market through the correct channels.Determine how to get, keep and grow customer relationships.Learn to test and validate your Product-Market Fit. Register HERE.

Revenue, Costs, Key Metrics, MVP, and Financial Projections

Part of the Carlson Center Virtual Entrepreneurship Toolkit Series, Review how you capture revenue, and what your cost drivers are.Determine your key metrics and prove that your offering solves problems or fills needs.Deploy the Lean Startup framework and define your minimum viable product (MVP).Document realistic near-term financial projections so that […]

Pitching, Accomplishments, Unfair Advantage, and Funding Needs

Part of the Carlson Center Virtual Entrepreneurship Toolkit Series, Create your pitch deck, practice pitching to mentor, and get direct feedback on your story.List accomplishments to date, including any sales or market traction.Show Business Model Fit: Understand how you create, deliver, and capture value. Register HERE.