If you want your business to appear in Google search or on Google maps, you need to have a Google Business Profile. Having a profile and keeping it up to date makes you 70% more likely to attract location customers and 50% more likely to lead to a purchase. In […]
En esta sesión aprenderá que es el mercadeo, el estudio, análisis e implementación para poder identificar el cliente perfecto. Próximos seminarios web:21 de febrero | Cómo establecer un presupuesto personal, de inicio, y de operación28 de febrero | Cómo proteger y minimizar los riesgos de su negocio7 de marzo | Conceptos de mercado […]
Why should you consider creating a Facebook GROUP for your business if you already have a Business Page? Realistically, you need both. Your Page serves as a touchpoint for users at all stages of the digital sales funnel while your GROUP is a hub where valuable conversations flourish between brands and […]
Instructor: Margaret Jackson, radio talent and local celebrity Businesses with a plan are 6 times MORE successful than a business without a plan. But there are multiple types of plans so how do you know which type best meets your needs and how do you go about creating one? In […]
An overview of CalSEED, EPIC, and other funding programs from the CEC, and what it means for energy and climate researchers & entrepreneurs. Join us for a fireside chat between OpenGrants CEO Sedale Turbovsky, and California Energy Commission's (CEC) Deputy Director of Energy Research and Development Erik Stokes. We'll dive […]
Are you looking to start your own food business? Maybe it’s Artisan Food, a Home-based Cottage Food Operation, or a Catering business. Perhaps you want to learn skills to develop a Food Truck or Restaurant menu. This four-week incubator is for you! Gain the tools to perfect your product, define distribution […]
Instructor: Margaret Jackson, local celebrity and radio talk show host We will help you conduct a competitive analysis, develop go-to-market strategies and tactics, and optimize sales prospecting and growth hacking. We will also discuss the principles of effective branding and provide opportunities to review draft pitch decks.
Join Ben Finkelor, executive director of the UC Davis Energy and Efficiency Institute, to learn how to identify your market segment and customers and evaluate whether (and how much) they value your product, service or business solution. You’ll develop questions to ask a potential customer to better understand their needs—and […]
Are you looking for an accounting system and don’t know how to get started? This webinar will take you through the basics of accounting, which QuickBooks version is best for your business, and setting up your company and chart of accounts in QuickBooks Online.
For decades, the primary methods of reaching customers included direct mail and print, radio and TV ads. Today, social media plays a much larger role in marketing. But both still have their place and can yield tremendous value for a small business. Every business is different. For example, one company’s […]
Are you looking for an accounting system and don’t know how to get started? This webinar will take you through the basics of accounting, which QuickBooks version is best for your business, and setting up your company and chart of accounts in QuickBooks Online.
Starting a business online has helped entrepreneurs avoid the enormous costs of opening a traditional brick-and-mortar business, but that doesn’t necessarily mean starting an online business is inexpensive. In this webinar, Steve Strauss, USA TODAY senior columnist, online business pioneer, and bestselling author, will teach you how to start an […]
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