Norcal SBDC Affiliate partner, Port Labs Presents: Deep Dive- Present Your Product Session 4

Whether you’re launching a new crowdfunding campaign or building direct relationships with your customers online, managing online presence for your company can be a make or break facet of your business.

This Deep Dive is for entrepreneurs who have figured out their product and now want to understand how to sell it online.

What Are Deep Dives?

Deep Dives are multi-session, interactive workshops for 12-20 entrepreneurs. Participants build out essential components of their business plans in an environment of exploration and mutual support. In each session, our coaches deliver targeted short lectures, and facilitate a mix of curated breakout discussions, generative exercises, and 1:1 guidance. This facilitation lets participants implement learnings in real time. At the end of a Deep Dive, participants have a clear picture of their next steps to level up their projects, newly-written materials to achieve their goals, and a host of new connections to like-minded colleagues and coaches to support them on their journey.

What Will We Cover?

Deep Dive: Market Your Product is a four session intensive series designed to take participants through designing their own best practices for marketing online directly to customers. Our online marketing expert, Anna Marion, will cover key areas of focus in session and will also be available for 1:1 coaching throughout the session and as needed afterwards.

Session 1 (July 18): Product Identity – How To Present Your Product Topics: Ideal Customer Profile, Branding, Messaging, PR

Session 2 (July 20): Online Presence – Where To Present Your ProductTopics: Website, Kickstarter, Networking, Social Media

Session 3 (July 25): Content Creation – What Tools To Use To Create ContentTopics: Software, Equipment, Stock Images, User Generated Content

Session 4 (July 27): Capturing Sales – How To Nurture Your CustomersTopics: Mailing List, Social Media Engagement, Paid Advertising for Retargeting, Analytics

About Our Facilitator:

Anna Marion

Anna has a wealth of expertise around starting a small business, including branding, social media, Shopify, and launching on Kickstarter. She successfully raised thousands of dollars to launch her own company through a KS crowdfunding campaign, and coaches Port Labs clients on their own launches.