Branding Essentials: Creating, Placing, and Protecting Your Brand

This free webinar will focus on ideas surrounding the design, marketing and protection of your company’s brand.

The presentation will examine actual brands and real-world situations to address concepts and topics such as:

• Explaining “brands” and “branding”
• The importance of branding
• Brand research
• Style and color direction
• Use of images and logos
• and more.