Your product growth depends on finding new customers, and often using technology to reach a market outside your local area. E-commerce can help you reach customers around the country, and even the world. Our program for “Using E-Commerce Data to Develop Your Business Strategy” will go over what tools are out there to analyze the data and how that data can be used to launch and/or grow your business.
Participants will gain an understanding of how to gauge marketability of their products, set price points to meet market demand, and where their product might find scale. We will also discuss how to use this information to build a manufacturing plan to access this market opportunity, and how this information can be used to raise capital for growing producers.
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