Customer Segments, Customer Problems, Culture and the Founding Team

Part of the Carlson Center Virtual Entrepreneurship Toolkit Series.

Learn how to ensure your proposed solution maps to a customer’s problem/need. This is known as the Problem-Solution Fit. The bigger the problem, the bigger the market opportunity.

Explore how the leading strategic innovation methods, such as Lean/ Business Model Canvas, can help uncover your key customer segments and problems that need solving.

Examine your leadership team and the strengths and weaknesses that they bring to your business.

Register HERE.