My background is in the Consumer Product Goods (CPG) space, specifically food products. I am the founder of Barney Butter Almond Butter, profiled in Inc Magazine as one of the fastest growing private companies in the U.S. (2015) and the Amazon’s Choice almond butter brand.
In addition to launching a successful start-up, I led innovation for a $700 million food company where I launched new products and brands. I am passionate about innovation that solves real consumer needs, and products that perform and delight.
I can help you with your start-up idea or small business in any of these ways:
• Idea to Concept
o I can facilitate brainstorm sessions or work with you one-on-one to optimize your concept
• Brand Positioning
o Communication and messaging, creative briefs
• Product Development
o Prototype development, testing matrix, nutritional statements, raw material resourcing
• Market Analysis and Target Market
o Size the category and identify your target market
o P&L development, Pro-forma, Investor deck
• Go-To-Market Strategy
o Channel strategy, pricing, promotion, sales decks
I have served as a coach and judge to finalists in the 2016 Collegiate Entrepreneur Organization’s National Pitch competition.
I currently consult companies large and small at 3rd & Broadway