Fred Hayden has thirty-nine years of experience spanning P&L management, strategic planning, new product development/introductions, marketing, industry analysis/customer research and, extensive consulting to start-up and early-stage companies. Fairly new to the Chico area, Fred spent the previous 25 years working in Silicon Valley where he also founded and successfully raised private equity for two companies. With excellent writing skills, he is particularly adept in the development of business plans and presentations for the purpose of fund raising and the targeting, engagement and establishment of strategic partnering opportunities. Fred’s experience covers personal computers, software, hi-tech, telecom, consumer electronics, ad agencies and market leading consumer brands.
Mr. Hayden has held executive positions at Apple Computer, various early-stage Silicon Valley companies and was in Product Management at Johnson & Johnson where he developed their new product evaluation model. Additionally, he has broad advertising experience through executive positions at prominent agencies where he developed highly successful campaigns for the likes of Levi Strauss, Clorox and Blue Diamond Almonds.
Fred was introduced to ChicoStart via strategy sessions conducted with resident company Student Stock. Mr. Hayden’s objective is to assist in the success of early-stage companies by leveraging his breadth and depth of experience.