Blue Ocean Strategy Workshop: Create a Leap in Value for Your Customers - Chicostart

About this event

Are you looking for a way to create a leap in value for your customers? Are you tired of competing on a low-cost or premium offering basis? Then join us for our 1-hour workshop, Blue Ocean Strategy: Create a Leap in Value for Your Customers, where we will take you through the Blue Ocean Strategy framework as well as tools that will help you visualize your value curve in a new way.

“Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.”

– Blue Ocean Strategy Academy

In this workshop led by one of our Entrepreneurs-in-Residence, Dr. Brian Gladden, you will learn about the difference between competing in a Red Ocean vs. creating new market demand through a Blue Ocean. Additionally, you will have the opportunity to learn tools such as the As-Is Canvas and Buyer Utility Map to explore how to create a leap in value for your customers.