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Workshop: Define Your Customer and Market

February 15 @ 6:00 pm 8:00 pm

Join Ben Finkelor, executive director of the UC Davis Energy and Efficiency Institute, to learn how to identify your market segment and customers and evaluate whether (and how much) they value your product, service or business solution. You’ll develop questions to ask a potential customer to better understand their needs—and experience a real-time customer call in action.