BUILDING A SUCCESSFUL FOOD & BEVERAGE BRAND – NorCal SBDC

This webinar will focus on branded products sold through supermarkets, specialty stores, mass merchants, and the expanding healthy and natural segment.

The program is critical for anyone looking to develop a successful food or beverage brand regardless of what stage of development the brand has achieved. From raw startup to seasoned brand looking to grow you will benefit from this webinar.

Steven Roth, Regional Lending Specialist for the Finance Center, has developed this program based on his 40+ years of experience with branded packaged goods marketing business. He was an Executive with Heublien, then an investor and Board Chair for three (3) packaged good marketing companies, and an advisor to several more. Steve’s experience crosses all channels of distribution and types of products.