Marketing Your Business

For people who want to obtain trial by customers and growth for their business, whether it is a product, service or both. It explains various marketing strategies and contains many practical marketing tips. It will help you define your mission, analyze your situation, conduct research, identify your target market, and […]

Customer Segments, Customer Problems, Culture and the Founding Team

Part of the Carlson Center Virtual Entrepreneurship Toolkit Series. Learn how to ensure your proposed solution maps to a customer's problem/need. This is known as the Problem-Solution Fit. The bigger the problem, the bigger the market opportunity. Explore how the leading strategic innovation methods, such as Lean/ Business Model Canvas, […]

Financial Planning for the Business Owner

Tools for Business Asset Protection, Employee Retention, and Tax Reduction We have all heard the expression “Don’t put all your eggs in one basket.” However small business owners and entrepreneurs have the overwhelming tendency to do just that. The goal of most entrepreneurs is to have a better income and […]

CA Relief Grant Rounds (7, 8, 9)

We will cover:* Who is eligible, When and If they need to Reapply* What is allowable expenses for the Ca Relief Grant Proceeds* How they determine Eligibility* Where and Exactly How to Apply And we will have much time each session to answer your personal one on one questions. Register […]

Hours of Power

We Know You Need A Power Hour in Your Month!This is why we created a monthly, highly-caffeinated shot of fun in these powerfully innovative, life and leadership sessions. Facilitated by Alexis Asbe, a high-level business mentor and motivational coach. Grab your journal, coffee, and pressing questions and join this online […]

How to Build Startup Partnerships w/ Mastercard Lighthouse

About this event Partnerships are the key to scaling your startup! To learn more about how to build successful startup partnerships, join our virtual discussion session with Eleonore Hinlopen and Lana Brandorne, from Mastercard Lighthouse, the leading partnership platform in the Nordics and Baltics. In this virtual event we discuss: 1- What is Mastercard […]

Unique Value Proposition, Solution, Existing Alternatives, Early Adopters, Jobs-to-be-Done, and Assumptions

Part of the Carlson Center Virtual Entrepreneurship Virtual Toolkit Series Document your offering, its key features that solve the customers’ problems/needs, and determine what unique competitive advantage you might have.Learn Design thinking concepts such as brainstorming and practice creating prototypes of a new product/service.Identify your early adopters Register HERE.

Employee Retention: Keeping a Strong Workforce

Employers in the manufacturing industry understand that they’re fighting an extremely competitive war for talent. One of the best ways to win is by ensuring you are retaining the talent you currently have. By doing so, you mitigate the high costs that come with employee turnover. In this webinar, presented […]

2021 Fastest Growing Companies

Our region is home to a number of businesses, new and old. Join us as we honor the Fastest Growing companies of 2021 and count them down to number one! Prior to the start of the awards ceremony, attend a networking reception utilizing multiple Zoom breakout rooms: Visit virtual exhibitors and sponsors in their virtual breakout rooms. You will be able to move from room to room.You will be able to find your friends on the room breakout list.Connect with folks you haven't seen in months or meet new people.  In order […]

DO YOU HAVE A BIG IDEA?

Applications are due by Aug 16, 2021 by 5 p.m. PST and MUST BE SUBMITTED ONLINE. The first year is usually the most difficult for small businesses with many startups struggling with capital, overhead expenses, permitting processes and the details of actually managing a business. To make it easier, in […]

How to Apply for the California Relief Grant Program

Join us as CalNonprofits CSBG Program Manager Sue Sigler, CEO Jan Masaoka, and Public Policy Director Lucy Salcido Carter answer your questions about the grant program, and go through the application process with an emphasis on how nonprofits can fit into the application form. Register here. If you meet the […]

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