ACADEMIA EMPRESARIAL VIRTUAL 2023: Fundamentos de mercadotecnia y cómo identificar su cliente

En esta sesión aprenderá que es el mercadeo, el estudio, análisis e implementación para poder identificar el cliente perfecto. Próximos seminarios web:21 de febrero | Cómo establecer un presupuesto personal, de inicio, y de operación28 de febrero | Cómo proteger y minimizar los riesgos de su negocio7 de marzo | Conceptos de mercado […]

Free

Digital marketing Hour: Creating a Facebook Group (Sierra, CA)

Why should you consider creating a Facebook GROUP for your business if you already have a Business Page? Realistically, you need both. Your Page serves as a touchpoint for users at all stages of the digital sales funnel while your GROUP is a hub where valuable conversations flourish between brands and […]

Free

Planning For Success

Instructor: Margaret Jackson, radio talent and local celebrity Businesses with a plan are 6 times MORE successful than a business without a plan. But there are multiple types of plans so how do you know which type best meets your needs and how do you go about creating one? In […]

Free

Deep Dive on Funding from the California Energy Commission

An overview of CalSEED, EPIC, and other funding programs from the CEC, and what it means for energy and climate researchers & entrepreneurs. Join us for a fireside chat between OpenGrants CEO Sedale Turbovsky, and California Energy Commission's (CEC) Deputy Director of Energy Research and Development Erik Stokes. We'll dive […]

Free

FoodINCubator Program (Sacramento Valley)

Are you looking to start your own food business? Maybe it’s Artisan Food, a Home-based Cottage Food Operation, or a Catering business. Perhaps you want to learn skills to develop a Food Truck or Restaurant menu. This four-week incubator is for you! Gain the tools to perfect your product, define distribution […]

Branding and Competition

Instructor: Margaret Jackson, local celebrity and radio talk show  host  We will help you conduct a competitive analysis, develop go-to-market strategies and tactics, and optimize sales prospecting and growth hacking. We will also discuss the principles of effective branding and provide opportunities to review draft pitch decks.

Free

Workshop: Define Your Customer and Market

Join Ben Finkelor, executive director of the UC Davis Energy and Efficiency Institute, to learn how to identify your market segment and customers and evaluate whether (and how much) they value your product, service or business solution. You’ll develop questions to ask a potential customer to better understand their needs—and […]

Traditional and Digital Marketing (Shasta-Cascade)

For decades, the primary methods of reaching customers included direct mail and print, radio and TV ads.  Today, social media plays a much larger role in marketing.  But both still have their place and can yield tremendous value for a small business. Every business is different.  For example, one company’s […]

Free

How to Start an Online Business on a Budget

Starting a business online has helped entrepreneurs avoid the enormous costs of opening a traditional brick-and-mortar business, but that doesn’t necessarily mean starting an online business is inexpensive.   In this webinar, Steve Strauss, USA TODAY senior columnist, online business pioneer, and bestselling author, will teach you how to start an […]

Free

Marketing Your Business

¿Interesado en aprender sobre marketing? Esta es tu oportunidad. Únase a nosotros en este seminario web educativo para aprender los principios fundamentales del marketing y la mejor manera de aplicarlos para poder crear sus propios esfuerzos de marketing para su pequeña empresa. Enseñaremos los componentes básicos del marketing, que incluyen:– Obtener […]

Free
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