Why Crisis Communication Matters
&
SBA Resources Webinar
Thursday, February 13, 2025 at 1 PM PST
Crisis communication is the process of sharing information during an unexpected event that could harm an organization. It involves providing facts to the public, and requires quick, clear, and consistent communication.
Learn about these topics:
Hear from our U.S. Small Business Administration (SBA) representative about:
Cost: Free
Register now and learn “Why Crisis Communication Matters.”
About the speakers:
Jami Goldstene is a seasoned communications expert with over 40 years of experience spanning journalism, government, corporate affairs, and public relations. She began her career in journalism before transitioning into government service, spending a decade with the City and County of Los Angeles and the California State Assembly. Leveraging her expertise, she moved into government relations for a major energy company before dedicating the next two decades to public relations. Goldstene became a certified SCORE Mentor in 2002, helping entrepreneurs and small businesses navigate their paths to success.
Carrie Ellinwood, Deputy District Director from the SBA Sacramento District Office, will deliver a presentation. The SBA team works to increase awareness of programs and services throughout the Sacramento District’s 21-county region.
Created in 1953, the SBA continues to help small business owners and entrepreneurs pursue the American dream. The SBA is the only
cabinet-level federal agency fully dedicated to small businesses and provides
counseling, capital, and contracting expertise as the nation’s only go-to resource and voice for small businesses. For more information, please click here.
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