Norcal SBDC Affiliate partner, Port Labs Presents: Intro to Crowdfunding

Successful crowdfunding campaigns provide the perfect opportunity to build up a loyal base of diehard fans while securing early capital you can use to make great products a reality. But crowdfunding can also be risky, since every campaign requires coordination of production, communication with backers, and surprise obstacles along the way.

If you’re gearing up for a crowdfunding campaign and looking for best practices to guarantee a satisfying outcome, join Port Labs coach and CEO of Aivia Jewelry Anna Marion for Crowdfunding 101!

In this 60 minute workshop, Anna will help participants tackle the following questions:

• What are the pros and cons of crowdfunding?
• How do I know my product is ready for a crowdfunding campaign?
• How do I structure my backer tiers to provide value without over-extending myself?
• How do I generate buzz online before and during my campaign?

Successful participants in this workshop will automatically qualify for participation in our free July Deep Dive: E-Commerce Your Product!

About Our Facilitator:

Anna Marion

Anna has a wealth of expertise in starting a small business, including branding, social media, Shopify, and launching on Kickstarter. She successfully raised thousands of dollars to launch her own company through a KS crowdfunding campaign, and coaches Port Labs clients on their own launches.