Branding Essentials: Creating, Placing and Protecting Your Brand

This webinar will focus on ideas surrounding the design, marketing and protection of your company’s brand.

The presentation will examine actual brands and real-world situations to address concepts and topics such as:

• Explaining “brands” and “branding”
• The importance of branding
• Brand research
• Style and color direction
• Use of images and logos
• and more.

Instructor: Zack Barton, SBDC advisor and owner of Barton Interactive

Zack Barton has over 19 years of professional experience working with online businesses small and large. His specialties include web design, development, marketing, advertising, and search engine optimization. Zack is the Director of Barton Interactive, a full-service web design agency committed to driving success for online businesses.