Branding Essentials: Creating, Placing and Protecting your Brand

This webinar will focus on ideas surrounding the design, marketing, and protection of your company’s brand. 

The presentation will discuss topics such as:

• How your business plan and marketing strategy should read into your brand design
• Discovering what will (and what won’t) attract your target customers
• Deciding where and how to market your brand
• Style and color direction
• Use of images (legal and practical)
• Creating style guides
• Protecting your brand
• Monitoring results
• When to reassess your design and implementation

and more.